“Carve-X” Makes Landmark Move to the Javits Center for Toy Fair 2027

Carve Communications’ Carve-X Media Showcase to be hosted on-site at the Jacob K. Javits Center, Bringing a First-of-its-Kind Immersive Experience to Toy Fair New York

NEW YORK and MIAMI, Sept. 29, 2026 (GLOBE NEWSWIRE) -- Carve Communications, an intentional, proactive PR partner that delivers outcomes for brands at the intersection of innovation and everyday life, today announced that it will be hosting Carve-X, The Ultimate Media Experience, on-site at Toy Fair New York 2027 from February 20 to 23 in the Special Events (D-Hall) Lobby on Level 1 in the Jacob K. Javits Center in New York City.

“Integrating an immersive experience like Carve-X into Toy Fair just makes sense. Both organizations are aligned in making Toy Fair New York the most engaging event on the calendar for brands, buyers, distributors, media and influencers. Adding Carve-X to the floorplan furthers that mission and we couldn’t be more excited to see our vision come to life,” said David Barkoe, CEO and Founder of Carve Communications.

Carve-X drops every single product into hyper-realistic, fully immersive environments such as interactive play rooms, vibrant bedrooms, and dynamic outdoor play spaces, all designed to mirror how children genuinely experience play.

“Bringing Carve-X to Javits is a win-win-win for our members, attendees, and the media. It injects another level of excitement and interactivity, aligning perfectly with our core vision for Toy Fair 2027,” said Greg Ahearn, President of The Toy Association.

Carve-X is the ultimate game-changer for brands, whether they already have a booth on the show floor or not. Any toy manufacturer ready to generate brand awareness, elevate sell-in, and captivate media and content creators is invited to connect with Carve Communications to secure participation and sponsorship opportunities by contacting CarveX@CarveComms.com.

“Carve-X delivers an elite, uncompromised experience focused 110% on media and influencers where they always take center stage,” emphasized Scott Goldberg, Managing Director and EVP of Carve Communications. “True to form, products at Carve-X will never be trapped behind packaging or locked on a shelf. They will be front and center, and ready for action in a stunning New York City apartment-style setting that is intentionally built for viral user-generated content, jaw-dropping photo ops, and high-impact TV segments.”

While the full roster of participating brands will be revealed soon, previous exhibiting powerhouses include Golden Bear, Red Toolbox, PLAYMOBIL, Ultra PRO, and more.

Media Accreditation & Next Steps
Credentialed media including reporters, producers and content creators who are interested in an appointment with Carve clients at the Javits Center during Toy Fair can contact CarveX@CarveComms.com to pre-register.

Explore the Carve-X event series at www.carvecomms.com/carve-x and discover how Carve Communications dominates the industry at www.carvecomms.com.

ABOUT CARVE COMMUNICATIONS:
Carve Communications is a public relations agency existing at the intersection of innovation and everyday life. Carve builds and executes sustainable PR strategies that help clients – whether a global brand, growth-stage company or innovative startup – meet their business objectives through a process rooted in generating awareness, establishing authority, driving engagement and fostering activation. As a result, the agency helps C-Suite and marketing and communications executives demonstrate value, grow their business and transform their industry through strategic media relations, thought leadership, content creator and customer advocacy, unique partnerships and storytelling. Most important, is that Carve serves as a partner to its clients – not just another agency – and focuses on delivering measurable value that moves the needle. Carve was named one of Agency Elite’s Top 100 Agencies in 2024 and 2025. To learn more about the agency and determine if Carve Communications is the right fit for your company, visit www.carvecomms.com.

About The Toy Association™ toyassociation.org / toyfoundation.org / peopleofplay.com / thegeniusofplay.org / playsafe.org
Founded in 1916, The Toy Association™, Inc. is the business trade association representing all businesses involved in creating and delivering toys and youth entertainment products for kids of all ages. The Toy Association leads the health and growth of the U.S. toy industry, which has an annual U.S. economic impact of $155.7 billion, and its roughly 800+ members drive the annual $45.6 billion U.S. domestic toy market. The Toy Association serves as the industry's voice on the developmental benefits of play and promotes play's positive impact on childhood development. The organization has a long history of leadership in toy safety, having helped develop the first comprehensive toy safety standard more than 40 years ago, and remains committed to working with medical experts, governments, consumers, and the industry on ongoing programs to ensure safe and fun play.

As a global leader, The Toy Association produces the world-renowned Toy Fair™ in New York City; hosts marketplace activities in Los Angeles; engages in state, federal, and international advocacy on behalf of its members; supports the inventor and design community through People of Play™ and its numerous assets and events, including the consumer-facing Chicago Toy & Game Fair; sustains the Canadian Toy Association; acts as secretariat for the International Council of Toy Industries and International Toy Industry CEO Roundtable; and chairs the committee that reviews and revises America's widely emulated ASTM F963 toy safety standard. The Toy Association's philanthropic arm is The Toy Foundation™, a 501 (c)(3) children's charity that acts as the uniting force for the collective philanthropy of the toy industry. To date, The Toy Foundation has delivered the joy of play to 33 million children in need worldwide.

Media Contact:

Nicole Curro
nicole@carvecomms.com